Tips
Intelligent ideas for the right assortment + display techniques.
Eyes on Summer Sports
With summer in full swing, we’re seeing an increase in sports-related eye injuries to children. More than 30,000 kids in the U.S. sustain serious sports-related eye… more
It’s time for Red, White, and Blue Merchandising!
How can you celebrate the 4th, and use the occasion to show your patriotism, have some fun, and build your business? Here are some great and… more
10 Ways to Sell More Sunwear
National Sunglasses Day is June 27. This makes it a perfect time to stress the importance of sunwear in your practice and on your website.… more
Dangers of Cosmetic Eye Procedures and Products
As more patients opt for cosmetic eye procedures, eyecare professionals need to know how to explain potential problems patients may experience with permanent eye cosmetics and… more
10 Online Selling Strategies
Online can complement in-store, for sure. Here we feature 10 ways to sell online without selling out, plus tips on how to balance brick with click.… more
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