Tips
Intelligent ideas for the right assortment + display techniques.
World Sight Day: Making Fundraising Fun
Though World Sight Day isn’t until Oct. 13, now is the time to involve your practice in the annual event, including Optometry Giving Sight’s 10th annual… more
Cars & Cataracts
According to Prevent Blindness, one in 49 Americans is affected by a cataract that interferes with vision. And 400,000 new cases are diagnosed each year. In… more
Why it Pays to Go Green
Going green pays off. Literally. According to Nielsen, “42% of consumers are willing to pay more for products and services provided by companies that are committed… more
BACK TO SCHOOL BUYING BASICS
What’s big for back to school? From parents’ purchasing trends to hot styles in kids’ eyewear, here’s what you need to know for fall 2016. Tip: Watch… more
20 Do’s and Don’t’s for Interviewers
Whether you’re an owner, manager, or employee—that is, anyone involved in communicating with prospective employees—you need to know what you can and cannot ask during the… more