Tips

Intelligent ideas for the right assortment + display techniques.

3 Ways to Present Freeform Lenses to Patients

Because they deliver the very best, most advanced vision today, high-tech Freeform™ lenses offer your patients a stellar experience—one that will keep them coming back. Freeform lenses… more

sunwear

Sunwear: More than a Fashion Accessory?

One of the simplest ways to help your patients maintain healthy vision is to offer them UV protection. According to The Vision Council Report, Protection for… more

Social Media Marketing: 10 Numbers to Know

Whether you have a social media marketing strategy in place or you’re just embarking into the social arena, information on consumers’ social media usage can help… more

Merchandising: 3 Fresh Tips for Creative Window Displays

Do you have window display drama? Not to worry—this high-visibility display area gives many eyecare professionals fits. Get an inside line on successful window displays with… more

Up-Serving is the New Up-Selling: How to Get on Board

In today’s world of increasing competition, there are two ways to approach the eyewear sale—up-selling and up-serving. Up-selling is the age-old idea of always offering “fries… more