Tips
Intelligent ideas for the right assortment + display techniques.
3 Ways to Present Freeform Lenses to Patients
Because they deliver the very best, most advanced vision today, high-tech Freeform™ lenses offer your patients a stellar experience—one that will keep them coming back. Freeform lenses… more
Sunwear: More than a Fashion Accessory?
One of the simplest ways to help your patients maintain healthy vision is to offer them UV protection. According to The Vision Council Report, Protection for… more
Social Media Marketing: 10 Numbers to Know
Whether you have a social media marketing strategy in place or you’re just embarking into the social arena, information on consumers’ social media usage can help… more
Merchandising: 3 Fresh Tips for Creative Window Displays
Do you have window display drama? Not to worry—this high-visibility display area gives many eyecare professionals fits. Get an inside line on successful window displays with… more
Up-Serving is the New Up-Selling: How to Get on Board
In today’s world of increasing competition, there are two ways to approach the eyewear sale—up-selling and up-serving. Up-selling is the age-old idea of always offering “fries… more
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Managing Screen Time Over the Holidays
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Better Than the Rest
