Trends

What’s in vogue in eyewear right now.

Fresh Practice Perspectives

Michael Kling, O.D. Success in optical today is dependent on good customer service. This is true not just in the dispensary, but in the exam room… more

Color Hues + Fashion Cues

How important is color to your customers? According to KISSmetrics, 85% of shoppers put color at the top of their why-I-buy list. And picking the right… more

Gen Z…Move Over Millennials

Meet your new patient…Gen Z. The generation after Millennials, Generation Z — defined as people born from the mid 1990s to the early 2000s —already makes… more

Oh Say Can You See?

Happy President’s Day! To celebrate we’re taking a look at the role of presidential eyewear in history. Here are several memorable morsels about presidents and their… more

Vision 2050… A Mid-century View

How will the vision picture look in 30 years? Here’s a glance at what’s ahead in terms of an aging patient base and the resulting changes… more