Trends
What’s in vogue in eyewear right now.
Fresh Practice Perspectives
Michael Kling, O.D. Success in optical today is dependent on good customer service. This is true not just in the dispensary, but in the exam room… more
Color Hues + Fashion Cues
How important is color to your customers? According to KISSmetrics, 85% of shoppers put color at the top of their why-I-buy list. And picking the right… more
Gen Z…Move Over Millennials
Meet your new patient…Gen Z. The generation after Millennials, Generation Z — defined as people born from the mid 1990s to the early 2000s —already makes… more
Oh Say Can You See?
Happy President’s Day! To celebrate we’re taking a look at the role of presidential eyewear in history. Here are several memorable morsels about presidents and their… more
Vision 2050… A Mid-century View
How will the vision picture look in 30 years? Here’s a glance at what’s ahead in terms of an aging patient base and the resulting changes… more
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Fun in the Sun
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Peer-to-Peer on Seasonal Merchandising
