Trends

What’s in vogue in eyewear right now.

Talkin’ Blue Light + Kids

2018 • Patient Education, Staff Education, Trends

It’s back-to-school season. That means more time in front of devices for kids in school and out. Though blue light exposure remains a controversial topic, it… more

Fall Fashions

2018 • Trends

What’s trending in eyewear for this Fall? The Vision Council’s online community, Eyecessorize, just released its seasonal report on the hottest styles for the season. Here… more

Is MAIN STREET Still Hot?

2018 • Trends

You bet. Last year was the strongest on record in the “small business optimism” index. The big questions, however are: How long will it last, and… more

Social Media Marketing

Social Media: Six Savvy Marketing Strategies

2018 • Content, Social Media, Trends

Hopefully you already know this, but marketing and social media go hand in hand. It’s all about leveraging the opportunities that the ever-changing social media landscape… more

summer 2018 sunwear trends

Summer 2018 Sunwear Trends

2018 • Trends

According to The Vision Council, there were 2.4M new sunglass wearers for the year ending in March 2017. Why? “Mostly due to the rise…among women and… more

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