Trends
What’s in vogue in eyewear right now.
Fall Fashions
What’s trending in eyewear for this Fall? The Vision Council’s online community, Eyecessorize, just released its seasonal report on the hottest styles for the season. Here… more
Is MAIN STREET Still Hot?
You bet. Last year was the strongest on record in the “small business optimism” index. The big questions, however are: How long will it last, and… more
Social Media: Six Savvy Marketing Strategies
Hopefully you already know this, but marketing and social media go hand in hand. It’s all about leveraging the opportunities that the ever-changing social media landscape… more
Summer 2018 Sunwear Trends
According to The Vision Council, there were 2.4M new sunglass wearers for the year ending in March 2017. Why? “Mostly due to the rise…among women and… more
Fresh Practice Perspectives
Michael Kling, O.D. Success in optical today is dependent on good customer service. This is true not just in the dispensary, but in the exam room… more
// NOW TRENDING
Managing Screen Time Over the Holidays
// NOW TRENDING
Better Than the Rest
