Trends
What’s in vogue in eyewear right now.
Spending to Sizzle, Not Fizzle
After all we’ve been through, it’s great to hear that, yes, there is and will continue to be an uptick in consumer spending. However, motivators and… more
The Concierge Concept
Whether it’s competing with the optical around the corner, the big box on the other side of town, or an omnipresent online retailer, differentiation is the… more
Meeting New (COVID) Consumer Needs
With vaccinations more widespread and COVID cases trending downward, a lot is changing. That includes the emergence of a new consumer…one that’s been changed for the… more
Raising Per-Transaction Revenues…and Relationships
First, why focus on a current customer instead of just pursuing a new one? There are lots of reasons. Not the least of them is that… more
Leading With Fashion
Tip: Partner with local retailers to create a cross-merchandised display. Buy a mannequin to display their, and your, product. Sure, you’re in the business of eyecare.… more
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Fun in the Sun
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Peer-to-Peer on Seasonal Merchandising
