Social Media

Online Reviews…how + why to keep ‘em coming

We’ve talked about the importance of word-of-mouth for years. It’s still critical, but there’s one big change: In today’s digital age, reports Wombly Research, the online… more

Friending + Founding Facebook Groups

There are millions of Facebook groups out there. So why should you join any? To help your recognition within the community and to become a resource… more

The Versatility of Video

Did you know that a goldfish has a longer attention span than most of your patients…and everyone else, for that matter? According to Microsoft, the average… more

Social Media Marketing

Social Media: Six Savvy Marketing Strategies

Hopefully you already know this, but marketing and social media go hand in hand. It’s all about leveraging the opportunities that the ever-changing social media landscape… more

Facebook or Instagram?

Social media. Everybody is into it. Almost anyway. According to the Eyecare Business 2018 Frames + Sunwear Focus Group Study, 69% of ECPs use social media… more