Sustainability
Going green has been a hot topic for well over a decade. Even now, it can still seem like a daunting task for smaller businesses. Plus, some operations jumped in with over-zealous programs, bit off more than they could chew, and then backed away.
Tip: Be sure to recycle used ink cartridges. They take 100 years to decompose.
WHY NOW?
One reason to try…or try again…is that younger consumers are demanding it. According to a Nielsen global online study, three out of four Millennials say they’ll pay extra for sustainable offerings. As for Gen Z, 72% of those surveyed by Fundera report they search out and will pay more for goods and services of companies that are committed to social and environmental change. They also seek out those companies when it comes to searching for jobs. Surprisingly, even half of Boomers say they prefer green products and vendors.
So, what can you do? Here we provide a number of simple and cost-effective ways to green your operation. Even taking a few steps is a good way to start and to get staff onboard.
- RESOURCES. Check out the possibility of energy-reduction benefits available through local and government programs, including the U.S. Department of Commerce.
- CLEANING. If you don’t utilize an outside cleaning service, or even if you do, go for green cleaning products or make your own by combining distilled vinegar and water.
- RE-USE. Saving money can also help save the environment. Look for recycled, used fixtures, for example.
- RECYCLE. Buy recycled paper, print on both sides IF you must print, but opt for digital communications when possible. To make it easy, position recycling bins around the practice. And be sure to recycle used ink cartridges, too. They take 100 years to decompose.
- REPLACE. By changing lighting, you can save up to 75% on your electric bill.
- PROCESS. Frequent, preferably daily, maintenance of edging equipment will make it both more efficient and help it last longer.
- PRODUCT. Look beyond your own location and into the sustainable policies of your vendors. There are lots of green and environmentally friendly frames out there. Talk about a terrific selling statement!
- PROMOTE. Post steps you’ve taken on social media, and become part of your local community’s green initiative.
What have you done at your location to help the environment and position your practice as a committed-to-sustainability one? Tell us and share in the conversation on Facebook here.
Erinn Morgan
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