Customer Service
It’s A Wrap
For the first time since 2019, the optical industry gathered at Vision Expo East in New York City on March 31. The four-day event brought the… more
Sunny Side Up 
Spring means sunnier, warmer days. The good news? Many consumers understand more about the importance of wearing quality sunwear than they did even a few years… more
Addressing Your Patient’s Visual Age
Visual Age™ refers to the physiological age of the eye. That is, the individual’s required add power. It is usually and erroneously correlated to the patient’s… more
It’s Showtime!
After a three-year hiatus, Vision Expo East is back in New York. Great exhibitors. Terrific education. And, a lot of fun, too. The dates? March 31… more
Shamir…By the Numbers
The best never rest. And these stats—on everything from consumer research to artificial intelligence–prove that Shamir never, ever does. That’s because its focus never wavers from… more
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Social Media: Making the Connection in 2018
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It's time for Red, White, and Blue Merchandising!
