Tips
Intelligent ideas for the right assortment + display techniques.
Talking to Patients About Glaucoma
January is National Glaucoma Awareness Month. It’s a good time to share information about this devastating, sight-stealing disease with your patients. It’s become even more important… more
Night Driving Dangers
Research points to a number of visual challenges consumers encounter when driving in the dark. That’s especially true with young drivers and older ones. Here are… more
Wrap It Up!
It’s time to remind consumers that eyewear and accessories make great gifts. Here are several ways to package, promote, and position products as gifts during the… more
What Sells and What Repels in Marketing?
Sell or repel? When Weird Al Yankovic sang “Word Crimes,” he didn’t have optical advertising and marketing in mind. But we do! Let’s face it. We… more
Time Clock
It’s time to Fall back. What does returning to standard time mean for patients? One clue is that when you look up antonyms for daylight saving… more
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Managing Screen Time Over the Holidays
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Better Than the Rest
