Tips
Intelligent ideas for the right assortment + display techniques.
Having “The Talk”… about blue light that is.
Half. That’s how many ECPs participating in a the 2017 Market Trends Report for Eyecare Business said now offer “blue light” lenses to patients. That’s up… more
Lenses & Trunk Shows
Everybody thinks frames and designer names when trunk shows are mentioned. The fact is that the same format works really well for spectacle lenses, too. Here’s… more
Talking to Patients About Glaucoma
January is National Glaucoma Awareness Month. It’s a good time to share information about this devastating, sight-stealing disease with your patients. It’s become even more important… more
Night Driving Dangers
Research points to a number of visual challenges consumers encounter when driving in the dark. That’s especially true with young drivers and older ones. Here are… more
Wrap It Up!
It’s time to remind consumers that eyewear and accessories make great gifts. Here are several ways to package, promote, and position products as gifts during the… more
Sorry. No data so far.
