Tips
Intelligent ideas for the right assortment + display techniques.
What Sells and What Repels in Marketing?
Sell or repel? When Weird Al Yankovic sang “Word Crimes,” he didn’t have optical advertising and marketing in mind. But we do! Let’s face it. We… more
Time Clock
It’s time to Fall back. What does returning to standard time mean for patients? One clue is that when you look up antonyms for daylight saving… more
Carrot Lore and More
During World War II, posters told British citizens that eating more carrots would help them “see in a blackout.” Carrots are still associated with vision, but… more
Talkin’ Back…To School, That Is
It’s that time of year. School is in session, so parents and teachers are beginning to notice vision problems in the classroom. Plus, in-school vision tests… more
“How Dry I Am”
Irving Berlin didn’t have dry eye in mind when he wrote those lyrics, but he could have. Then and now, dry eye is a big deal.… more
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