Tips
Intelligent ideas for the right assortment + display techniques.
Cataracts: Helping patients get the message
Patients often talk to staff about problems like cataracts. Considering that more than 3 million Americans undergo cataract surgery each year in the U.S. and that… more
Lookin’ Good…Visual Merchandising Trends + Tips
Visual merchandising has a big job to do these days. For 2018, it’s all about “creating richer experiential layers,” says Nordstrom’s store design guru Dawn Clark.… more
Eye Safety Indoors + Outside
Most people don’t think about protecting their eyes. Until someone they know is injured, that is. Tip: It’s the ECP, not the parent, who is driving… more
Don’t Let That Rx Walk
No question that online sales will represent a threat to many ECPs in the years ahead. And, by virtue of its rapid growth, online already is… more
Talkin’ Blue Light + Kids
It’s back-to-school season. That means more time in front of devices for kids in school and out. Though blue light exposure remains a controversial topic, it… more
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