Tips
Intelligent ideas for the right assortment + display techniques.
10 Ways to Sell More Sunwear
National Sunglasses Day is June 27. This makes it a perfect time to stress the importance of sunwear in your practice and on your website.… more
Dangers of Cosmetic Eye Procedures and Products
As more patients opt for cosmetic eye procedures, eyecare professionals need to know how to explain potential problems patients may experience with permanent eye cosmetics and… more
10 Online Selling Strategies
Online can complement in-store, for sure. Here we feature 10 ways to sell online without selling out, plus tips on how to balance brick with click.… more
WINNING WINDOWS: Tips for drawing in business
According to research conducted by Kaunas University, window displays have more impact than any other visual element when it comes to purchases. In fact, reports Visual… more
How to prep for fall and winter fashion trends
While optical doesn’t fast forward into the next season the way the fashion world does (they’re well into 2017), you definitely need to be planning for… more
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Managing Screen Time Over the Holidays
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Better Than the Rest
