Tips
Intelligent ideas for the right assortment + display techniques.
Continuous Design Technology
More than 50 years ago, the phrase “One size doesn’t fit all” became popular. It’s true in just about everything, and optical is no exception. So… more
Talking Technology
When it comes to explaining spectacle lenses, should you talk tech? Or is it a better bet to gloss over technical features and simply home in… more
National Sunglasses Day
Sunday, June 27, is National Sunglasses Day. That means it’s time to celebrate sunwear and remind patients about the importance of protecting the eyes against too… more
Virtual EVERYTHING
Purchasing online has skyrocketed. According to Digital Commerce 360, “More than 10 years ago, e-commerce accounted for 5.1% of total retail purchases. Online sales now account… more
Diversity, Equity, and Inclusion
The Vision Council recently released the results of its 2020 Diversity, Equity, and Inclusion (DEI) Survey Report, which surveyed key executives at optical industry companies in the… more
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