Trends
What’s in vogue in eyewear right now.
The Concierge Concept
Whether it’s competing with the optical around the corner, the big box on the other side of town, or an omnipresent online retailer, differentiation is the… more
Meeting New (COVID) Consumer Needs
With vaccinations more widespread and COVID cases trending downward, a lot is changing. That includes the emergence of a new consumer…one that’s been changed for the… more
Raising Per-Transaction Revenues…and Relationships
First, why focus on a current customer instead of just pursuing a new one? There are lots of reasons. Not the least of them is that… more
Leading With Fashion
Tip: Partner with local retailers to create a cross-merchandised display. Buy a mannequin to display their, and your, product. Sure, you’re in the business of eyecare.… more
Colors of 2021
Every year at this time, Pantone Color Institute announces its color of the coming year. For two decades, the Institute has been highlighting top seasonal runway… more
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Managing Screen Time Over the Holidays
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Better Than the Rest
