Trends
What’s in vogue in eyewear right now.
Video Messaging
Do you have video on your website or on social media? If you do, it’s most likely vendor-produced product messaging. While that’s great, and important to… more
Cool colors/Hot trends
You’re probably thinking back-to-school 2019. Color forecasters, on the other hand, are already talking about hot colors for 2021. While you’re likely not planning that far… more
Teens…How Gen Z Buys
Gen Z is your new and next patient. These young people, the oldest of whom is now 23, are also retail’s newest consumer. Tip: Gen Z… more
Hot Looks for Spring + Summer 2019
Spring is sprung and consumers are looking toward summer fun and sun(wear), along with fresh and fashionable everyday glasses. The trend spotters at The Vision Council’s… more
Retail 2019
What’s in store (literally) for retail 2019? The retail gurus at the National Retail Federation (NRF) have already upped expectations for 2019. Despite concerns about trade… more
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Managing Screen Time Over the Holidays
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Better Than the Rest
