Trends
What’s in vogue in eyewear right now.
HOT/NOT in 2020
In one month. Out the next. Trends are fleeting, but what’s currently expected to be hot…and not…in early 2020? To help, we take a glance at… more
Video Messaging
Do you have video on your website or on social media? If you do, it’s most likely vendor-produced product messaging. While that’s great, and important to… more
Cool colors/Hot trends
You’re probably thinking back-to-school 2019. Color forecasters, on the other hand, are already talking about hot colors for 2021. While you’re likely not planning that far… more
Teens…How Gen Z Buys
Gen Z is your new and next patient. These young people, the oldest of whom is now 23, are also retail’s newest consumer. Tip: Gen Z… more
Hot Looks for Spring + Summer 2019
Spring is sprung and consumers are looking toward summer fun and sun(wear), along with fresh and fashionable everyday glasses. The trend spotters at The Vision Council’s… more
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