Extending the Experience
Everybody puts their money into communicating with consumers prior to the sale. That’s what advertising and marketing are all about. Equally important, however, is keeping it up after the sale. Return customers and patients are, in fact, the lifeblood of a small business. Tip: Keep a notebook by the register... more
Solar Eclipse Do’s and Don’ts
August 21st is the next, and much anticipated, total solar eclipse. Include this safety information in your communications with consumers—both online and in person—to help them protect their eyes while enjoying this extraordinary event. Tip: Use eclipse viewers that meet the international ISO 12312-2 standard for safe viewing. [stat align="right"]2There’s... more
Back to School
With a new school year just around the corner, it’s a good time for a quick look at some of the latest guidelines for children as well as some fresh stats on early vision problems. Tip: If you can catch certain eye conditions and diseases early, you can really change... more
Summer Sun & Indoor Fun
Summer is nearly half over and that means two things. Patients will soon become more lax about protecting their eyes outdoors, and they’ll start spending more time indoors with their devices. Tip: "When we talk to our patients, it's necessary to make those connections for them.” [stat align="right"]73.5%of Americans don’t know... more
Go Psycho!
The benefits of psychographics over demographics. They’re both important. However, if you’re like most small businesses, you don’t bring psychographics into play as often as you could. Here’s how you can, why it’s important, and how psychographics can help you pinpoint and target patient wants and needs. Tip: The path... more