Social Media Marketing

Social Media: Six Savvy Marketing Strategies

Hopefully you already know this, but marketing and social media go hand in hand. It’s all about leveraging the opportunities that the ever-changing social media landscape offers your practice.   Tip: Ask people to fill in a blank, post a caption, or answer a multiple-choice question [stat align="right"]80% of consumers... more

summer 2018 sunwear trends

Summer 2018 Sunwear Trends

According to The Vision Council, there were 2.4M new sunglass wearers for the year ending in March 2017. Why? “Mostly due to the rise…among women and people over age 55, especially from higher-income households." The hottest region? The Mountain-Pacific area.   Tip: When selecting frames for a client to try... more

Fresh Practice Perspectives

Michael Kling, O.D. Success in optical today is dependent on good customer service. This is true not just in the dispensary, but in the exam room as well. That is, in fact, where the tone is set and is one very good reason why doctor-driven dispensing makes so much sense.... more


Going green has been a hot topic for well over a decade. Even now, it can still seem like a daunting task for smaller businesses. Plus, some operations jumped in with over-zealous programs, bit off more than they could chew, and then backed away. Tip: Be sure to recycle used... more

Video Views and You

2018. “It’s a full-on video revolution year for marketers,” reports Dreamgrow research. Another video analyst, Wyzowl, finds that 63% of businesses now use video content marketing. The main reason? Fully 83% of those surveyed see a direct correlation between video and increased ROI (return on investment). Tip: Don’t forget to... more