Low Vision Awareness

More than six million Americans suffer from uncorrectable vision impairment. Despite that stat, says Richard Shuldiner, O.D., founder of The International Academy of Low Vision Specialists, “low vision care remains the most neglected service in optical.” To help, Feb. has been designated Low Vision + AMD Awareness Month. Why is... more

Oh Say Can You See?

Happy President’s Day! To celebrate we’re taking a look at the role of presidential eyewear in history. Here are several memorable morsels about presidents and their eyewear of choice. Tip: With so many past presidents having worn readers, it might be fun to show off some similar styles at your... more

Having “The Talk”… about blue light that is.

Half. That’s how many ECPs participating in a the 2017 Market Trends Report for Eyecare Business said now offer “blue light” lenses to patients. That’s up from 41% a year earlier. As a result, 53% of those surveyed say their sale of DES and blue light eyewear is up year... more

Lenses & Trunk Shows

Everybody thinks frames and designer names when trunk shows are mentioned. The fact is that the same format works really well for spectacle lenses, too. Here’s how. Tip: Staff will become most excited about the event a few weeks prior to the end of a current bonus period, so take... more

IQ or EQ?

Experts find that when it comes to customer and patient care, as well as internal management, your emotional quotient is actually more important than your intelligence quotient. The good thing is that, though IQ is what it is, you can retrain yourself and others to expand your EQ. Here’s the... more