Video Views and You

2018. “It’s a full-on video revolution year for marketers,” reports Dreamgrow research. Another video analyst, Wyzowl, finds that 63% of businesses now use video content marketing. The main reason? Fully 83% of those surveyed see a direct correlation between video and increased ROI (return on investment). Tip: Don’t forget to... more

Professional Advice … How to Be a Better Buyer

  Meera Dua has been involved in merchandise management for much of her career. She is currently chief merchandising officer for Acuity Eyecare Group and was previously senior director of category management for Luxottica. Here she shares some expert advice on how to become a better buyer.   DEVELOPING BUYING SKILLS... more

Preventing Internal Theft

Sunglasses and frames are easy for dishonest employees to sell. To make sure your product doesn’t end up online or your money in someone else’s pocket, here’s what you need to know about preventing internal theft. Tip: Place surveillance cameras in your storage and receiving areas, not just on the... more

Color Hues + Fashion Cues

How important is color to your customers? According to KISSmetrics, 85% of shoppers put color at the top of their why-I-buy list. And picking the right color, whether in merchandising or product, can increase brand recognition by 80%. To learn more, we sought out the expertise of Eyecessorize and the... more

Sports + Eye Safety

This is Sports Safety Month, according to the American Academy of Ophthalmology. Various organizations designate different months as their “sports safety month,” At the AOA, for example, it’s June. Both designations seem timely. Spring has sprung, and that means baseball, swimming, tennis, and more. As Doug Meltzer, O.D. says in The... more