Brick + Click
Whether big or small, retail businesses are increasingly adding an online presence to their mix. The biggest reason? Millennials. Most of them have never known life without the internet, and, by 2020, they will account for nearly one-third of total spending in the U.S. That being said, there’s also growing... more
Diabetic Retinopathy…What, Why, and How
According to Prevent Blindness, the incidence of diabetic retinopathy has increased among Americans over age 40 by more than 89% since the year 2000. That’s a huge problem considering that 40-45% of America’s diabetics have diabetic retinopathy…and only half of them are aware of it. According to The Vision Council,... more
Summer and Blue Light
Summer is synonymous with fun in the sun. Unfortunately, most consumers may not know about resulting damage to the eyes. And, even if they have been trained to wear high-quality sunnies in the summer, they may still be ignoring the dangers of exposure to blue light indoors. To help you... more
ROR…The New ROI
You know all about return on investment (ROI). But what about your return on relationship (ROR)? The latter is gaining a lot of attention, especially when it comes to measuring the impact of social media and other messages that can’t be tracked by just counting pennies. Why is it so... more
Tech Talk: What ECPs say about blue light
Exposure to blue light is a hot topic. Here we share what several ECPs have to say about harmful blue light, plus what they tell patients about it. Tip: Suggest to patients that they take a little time to explore settings on their digital devices. [stat align="right"]14Just one week of... more