Trends

What’s in vogue in eyewear right now.

Holiday Shopping—Consumer Trends and Retail Tips

If consumers don’t think of you as a resource for holiday shopping, then you’re not sending the right message.  Here are some current retail trends plus… more

Winter Fashion 2017: Colors and Materials

Several fashion houses, plus The Pantone Color Institute, have released their takes on hot colors for winter. Here we bring you a look at top fashion… more

Women’s Fall Fashion

What’s hot for fall? Here, we look at the top women’s fall fashion and eyewear trends for the coming season and how you can promote those… more

Social Media: What’s Hot and What’s Not

In the fast-moving world of social media, trends come and go quickly. Here are several of-the-moment ways your customers are getting their information, and a few… more

Pick and play up this season’s unisex palette

Knowing what new colors to add to your inventory mix isn’t as challenging as it may sound. You already know the preferences of many patients, but… more