Visual Merchandising: What’s Trending for 2017

When it comes to visual merchandising, some looks are evergreen. Most are not. Here are nine not-to-be-missed trends for next year, plus ways to integrate them into your location without breaking the bank. Tip: Incorporate touches of “Greenery,” Pantone Color Institute’s top color for 2017. This zesty yellow-green shade is... more

Spring Accessory Styles

Every season brings with it a fresh, new look. Here we bring you an inside peek at winter runways and what’s trending on them for spring. While it’s important for you to understand, and reflect these trends, we suggest you also share this trend info with patients. Plus, don’t just think... more

Social Media Do’s and Don’ts

No matter whether it’s your own website or a social networking site, there are certain rules of the road that are the same throughout today’s social media landscape. Here are some do’s and don'ts to help make sure you’re getting the most out of your forays into social media. Tip: VIDEO:... more

Unbreakable New Year’s Resolutions

Almost everyone makes, and breaks, New Year’s resolutions. We highlight some of the top “promises” that financial and business experts say small business owners should be making…and hopefully not breaking…for 2017. Tip: Resolve to become easier to do business with—to walk in customers’ shoes through every interaction, every touchpoint. [stat... more

Vision 101: UV Radiation and Protecting Your Eyes

BABY, IT’S BLUE OUTSIDE Maybe the words don’t quite fit that tune, but then outdoor exposure to UV radiation and blue light is nothing to sing about. Here we suggest what to share with patients about why exposure is as potentially damaging in winter as in summer. Tip: More than... more