World Sight Day

This Thurs., Oct. 12, is World Sight Day. Founded by Lions Club International Foundation in 2000, it’s now coordinated by IAPB (International Agency for the Prevention of Blindness). This year’s call to action is “Make Vision Count” and is being recognized in initiatives around the world. Here are some examples of... more

Social Media: Making the Connection in 2018

Looking ahead to social media trends for 2018, category watchers point to continuing disruption. Here we offer a glance at what’s new and next to help you create your own roadmap to social media success in 2018. Tip: You need to make sure all your content is optimized for mobile.... more

Talkin’ Back…To School, That Is

It’s that time of year. School is in session, so parents and teachers are beginning to notice vision problems in the classroom. Plus, in-school vision tests usually take place over the next few weeks. Combined, that means new opportunities to meet the needs of young children. To help, here are... more

Fall Fashions…What’s hot, hotter and hottest

You can’t separate trends in fashionable eyewear from fashions on the runway. That's especially true now that glasses, especially sunglasses, are becoming an integral part of fashion’s overall look. To give you an inside look into what’s hot, here are some of the latest trends in both arenas for fall... more

“How Dry I Am”

Irving Berlin didn’t have dry eye in mind when he wrote those lyrics, but he could have. Then and now, dry eye is a big deal. So now is digital eyestrain. The National Eye Institute estimates that some 5 million consumers over the age of 50 are likely to have... more