Tips
Intelligent ideas for the right assortment + display techniques.
Dealing with Difficult Patients
Hi, my name is Lisa Frye, and I’m with Hoover EyeCare Associates in Alabama. As an optician and manager, I’ve had the pleasure of working with… more
Visual Diversity
PAL designs have historically been created based on the “one-design” concept, meaning they offer the same solution for every patient. The problem? Everyone’s needs aren’t the… more
Dry Eye… The Why, Who, What and How
Dry eye and other potential post-Lasik problems made headlines in the last couple of weeks in a very sad way. These recent examples of patients pushed… more
Cataracts: Helping patients get the message
Patients often talk to staff about problems like cataracts. Considering that more than 3 million Americans undergo cataract surgery each year in the U.S. and that… more
Lookin’ Good…Visual Merchandising Trends + Tips
Visual merchandising has a big job to do these days. For 2018, it’s all about “creating richer experiential layers,” says Nordstrom’s store design guru Dawn Clark.… more
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The Power of Testimonials
