Tips
Intelligent ideas for the right assortment + display techniques.
Sports + Eye Safety
This is Sports Safety Month, according to the American Academy of Ophthalmology. Various organizations designate different months as their “sports safety month,” At the AOA, for example,… more
In-store Strategies
With online looming ever larger, upgrading the in-store experience isn’t an option. It’s a necessity. On the plus side, there’s a solid payoff for doing so.… more
Spring Forward
Daylight Saving Time begins at 2 a.m. on Sunday. That means more daylight hours and more time for outdoor activities. If extra daylight hours aren’t your… more
Low Vision Awareness
More than six million Americans suffer from uncorrectable vision impairment. Despite that stat, says Richard Shuldiner, O.D., founder of The International Academy of Low Vision Specialists,… more
Having “The Talk”… about blue light that is.
Half. That’s how many ECPs participating in a the 2017 Market Trends Report for Eyecare Business said now offer “blue light” lenses to patients. That’s up… more
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Local Influencer Marketing
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An Employee’s First Week
