Trends
What’s in vogue in eyewear right now.
What’s in Store?
With projections aplenty, key players in both the small business and the retail sectors share their views on what’s ahead for 2025. Here are some of… more
Maximizing Patient Engagement
Maintaining strong connections with patients between visits is essential for fostering loyalty and improving eye health outcomes, as engaged patients are more likely to follow professional… more
Finding Balance in Managing Your Staff
Eyecare professionals are trained to approach challenges methodically and with precision—a mindset that extends beyond patient care and into managing staff. While organization and structure are… more
Tapping Into Retail Trends
With the U.S. presidential election literally around the corner, there’s a lot of controversy surrounding how the two candidates’ plans for the future will impact U.S.… more
Matching Frames to Faces
There are some decades-old rules about tying eyewear to face shape, as well as to skin tone and hair color. While there are often good reasons… more
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What’s in Store?
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The Smart Twofer
