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Smart + focused ideas to boost your business.
Ringing the Register
What a year! Inflation has risen to its highest rate since 1982. According to The Vision Council, consumers paid a bit over 6% more for eyewear… more
The New Consumer in 2022
According to consumer priorities research conducted late last summer by AlixPartners, 44% of consumers say their purchasing habits, patterns, and motivations have changed for good since… more
8 Winter Eye Health Factoids
Increasing numbers of consumers understand that they should wear sunglasses outdoors on a bright sunny day. Many even know something about blue light and summertime reflections.… more
Seeing in a New Light
Intense light. We all experience it. Sometimes indoors and often outside. Relief is now available for eyeglass wearers who are very light sensitive or are frequently… more
World Sight Day and More
October 14. That’s World Sight Day 2021. What is it? World Sight Day is designated each year as a global day of awareness during which vision… more
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The Power of Testimonials
