Intelligent ideas for the right assortment + display techniques.

Interview Dos and Don’ts

You want to make a prospective employee comfortable, but you also want to garner as much information as possible during the interview process. One problem is… more

Store Decor Trends

We all make New Year’s resolutions. Fewer than 13% are actually acted upon, however. If you’re like many small business owners, your list may well include… more

Rewarding YOU!

Shamir’s ReCreating Perfect Vision® Rewards Program (RCPV) does just that. And it’s easy. Earn points by dispensing Shamir premium PALs. Then exchange those points for cash… more

Good Workplace = Happy Employees

How would employees rank you and the work environment at your practice? You want them to be happy, but are they? To give you a better… more

Glasses as a Gift

’Tis the season. How can your practice profit from the holiday spirit and get a share of the $932 that Gallup reports the average American is… more